Authors: Jenice Craig, Trish Wynne
Event: 2001 TheMHS Conference
Subject: Older Peoples' Mental Health, book of proceedings
Type of resource: Conference Presentations and Papers
Abstract: The Defeating Depression Project, run on the Central Coast (NSW) in March 2000, attempted to raise community awareness of depression in older people. The target audience was the general community with messages highlighting that depression is an illness, it is common and treatable, and that it is not a normal part of ageing. The project involved extensive community consultation and utilized a logo, slogan and key messages. Message dissemination occurred over a four week period through paid local radio and print media, editorial, posters, stickers, and bookmarks. People were prompted to ring for an information kit. The information kit contained the booklet "Depression - treat it, defeat it". This booklet, created specifically for the campaign, was intended to raise awareness about depression as an illness in older people and encourage help seeking behaviours. Further support for the campaign included an extensive mail out, presentations about depression in older people and displays.
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