Authors: Robert Ramjan, Mike Preston
Year: 2017
Event: 2017 TheMHS Conference
Subject: Promotion, Prevention, Early Intervention, Advocacy, Reducing Stigma and Discrimination
Type of resource: Conference Presentations and Papers
Abstract: How can a commercial for profit public relations company and a not for profit mental health organisation work collaboratively for a common purpose?
The process of forming the original partnership 15 years ago will be examined. The important elements that have sustained the relationship over that time will be explored.
The development of themes for each campaign is critical and potentially full of risks. The identification of target audiences is pivotal to the final products.
The presentation will look at the development of multi media campaigns covering Avant Cards, posters, television community service adverts and social media and how each of these can be developed into an integrated package. Examples of the international award winning products will be presented with an explanation of the co-ordinated theme examined.
The current three year campaign, now in its first year, “Do what you can do” for mental illness will be explained and displayed. This campaign was launched with the federal Parliamentary Friends of Mental Illness in late 2016.
Some examples of how measuring success can be achieved will be examined.
Learning Objectives
Learning Objective 1: Participants will gain an understanding of how to develop an impactful destigmatising message and the power of trusted sustainable partnerships.
Learning Objective 2: Stigma remains one of the greatest barriers to the individual's recovery journey. Participants will learn the importance of identifying the audience you wish to reach and then targeting the message to that group.
References
1. https://vimeo.com/26217780
2. http://www.dowhatyoucando.com.au/
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