S16: Focus Testing of the Positive Choices Drug and Alcohol Prevention Online Portal: End-user evaluation and impact of the portal

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By September 17, 2018 No Comments

Authors: Cath Chapman, Lexine Stapinski, Lucy Grummitt, Siobhan Lawler, Frances Kay-Lambkin, Maree Teesson & Nicola Newton

Year: 2018

Event: 2018 TheMHS Conference


Type of resource: Conference Presentations and Papers

Abstract: Introduction Research suggests the teenage years are when alcohol and other drug use are first initiated. This highlights the importance of engaging with young people early to prevent drug-related harms. In this, schools and parents play a critical role. The Positive Choices portal was developed in recognition of a need for easily accessible evidence-based AOD information. To ensure the portal meets the needs of the school community, online focus testing was conducted 2 years post-launch. Method Focus testing was conducted with 75 Positive Choices end-users, who rated alternative site versions and images, navigability, content and the impact of the portal. Information was gathered from google analytics to determine the use of Positive Choices since launch. Key Findings End-users informed new designs, areas for resource development and indicated plans to change their behaviour since viewing Positive Choices. The portal has had >129,000 users, and is ranked first in google search rankings for drug and alcohol education. Implications In online delivery of healthcare, the contribution of end-users is vital. The Positive Choices focus testing is an example of how to engage end-users in the review process. This presentation will interest clinicians and service providers using online approaches to mental health care.

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