Authors: Morningside Productions in Association with Framework Trust
Event: 2008 TheMHS Awards
Type of resource: TheMHS Awards
Award state: NZ
Award level: Winner
Award category: Special Media Award
Abstract: ‘Road to Recovery’ was produced to inspire hope and recovery for people with mental illness, and to underline that mental illness affects at least 25 per cent of New Zealanders at any one time. It was designed to capture the profiles of a variety of people suffering mental distress, to address issues around medication, and to underline their roads to recovery, what they had done to move towards wellness, and what they were doing to maintain mental wellbeing. It injects fun, humour and creativity into the path to wellness, and emphasises the need to take risks towards recovery. The broadcast shows the tip of the iceberg in relation to background research, and identification of stories of mental health consumers, which would inspire hope, recovery, and a positive perception. As part of supporting and promoting awareness about mental health, it was screened at the national conference of the Like Minds, Like Mine campaign in April 2008. Like Minds addresses discrimination and stigma towards mental health. Sheldon Brown, consumer marketing and promotions leader at framework, who appears in the “Road to Recovery”, helped identify mental health clients in collaboration with Morningside Productions, the TV production company. Sheldon is a mental health consumer with qualifications in public relations/communications and hosts a mental health community radio show called “Take if from us” each week which helped promote the documentary in the build-up to its screening in April.