Authors: SANE Australia
Event: 2001 TheMHS Awards
Type of resource: TheMHS Awards
Award state: VIC
Award level: Gold
Award category: Mental Health Promotion or Mental Illness Prevention Program or Project
Abstract: SANE Australia StigmaWatch is an innovative stigma reduction activity based on SANE’s award-winning web site. Launched in 1999, it has been extremely well received and influential in its operation. StigmaWatch provides an innovative and easily understood way to fight back against stigmatising and disrespectful reporting of mental illness in the media. For example, as a result of StigmaWatch activity, Samboy Psycho strength chips are no longer sold and video promotion for the film Me, Myself & Irene has been changed. Anyone can make a StigmaWatch report outlining their concerns and ‘offending’ broadcasters, journalists, or advertisers are approached and asked to explain themselves. Those approached report that this educates and encourages them to be more accurate in the future. StigmaWatch also acknowledges and applauds appropriate, non-stigmatising reporting of mental illness. StigmaWatch exists in the context of a range of stigma reduction activities and is one of SANE’s education and advocacy projects. Description of Facility/Organisation: SANE Australia is a national charity helping people affected by mental illness through education, applied research and campaigning for improved services and attitudes.